Spottily announced on Tuesday, August 7th that their digital music service is now available to Kindle Fire users through the Amazon App service. This anticipated announcement has thrilled many Fire users with the ability to be able to listen to music through Spotify on their devices. Although the app was available on mobile apps for other devices such as the iPhone and iPad; extending its reach to the Kindle Fire shows their interest in continuing to develop their mobile marketing presence.
Easy Listening
Great news for those who love to listen to their music on the go! Simply go to the Amazon App Store for Android and take advantage of the Kindle Fire free apps. With over a million tracks, simply select the songs you love and start how to turn off shuffle on spotify listening. Consumers can create their own playlists and listen for free or choose to upgrade to the premium service for a small fee through Kindle Fire apps.
Mobile Marketing Efforts
When consumers use the Kindle Fire free app, it gives Spotify an additional boost in mobile app reach and marketing efforts. The new app has become a significant music contender in the mobile world. Allowing consumers to rate songs and share them with their friends keeps organic marketing strong with little or no additional cost. Check out their Facebook page, with over 2.9 followers, social media marketing has also increased their coverage. Consumers can share their favorite songs through their personal pages.
Streaming Music Options
Kindle has given consumers many different options to listen to and stream music on their devices. Through the app store, consumers can take advantage of different music Kindle Fire apps as well as the Kindle Fire free apps. We do feel the need to share that the free app is only mobile when there is a Wi-Fi connection; purchase the premium service and you can listen to music offline. No different than other music apps such as Pandora, but still a vital tip to keep in mind.
Amazon Gives Options
Kindle consumers will continue to see upgrades and new apps added to its platform because of the continued increase in sales and usage. Now that, mobile developers see that the Fire is gaining momentum in the tablet world, they will be eager to take advantage of the Amazon platform. Whether the free, convert to paid marketing plan will work for this new and upcoming music service, has yet to be seen. What we do know is that more and more consumers are listening to their favorite songs on mobile devices, and Amazon Kindle Fire just gave them one more option!
Spotify and you’re Brand
Whether you want to promote your personal or business brand, one good way to do this through Spotify is to create your brand’s own distinctive playlist. Combine this with a bit of advertisement so people know about it, make it easy for people to share the playlist with others, and you can effectively build a better awareness of your brand.
And even more than awareness, participating in Spotify can help you stimulate your audience’s loyalty and interest. When you effectively combine Spotify with other social media platforms such as Facebook and Twitter, you can really take your brand to the next level. The great thing about Spotify is the fact that it’s social aspect works through Facebook, so you can easily set up a brand profile on Spotify and add it to your Facebook page, website or blog.
Summary
Another way that business brands can utilize Spotify is through the advertisements it offers. As you know, users can join Spotify for free, but they do get to hear and see the advertisements on the site. Currently, the site has 10 million users, with only around a million of them having availed of the paid service to remove the advertisements. So if you advertise your brand through Spotify, you can effectively be reaching the rest of the 9 million users who have only availed of the free membership.
