How does one go about trademarking a well-known term or phrase?


You’ve got a fantastic company concept and are eager to get started. But how can you protect your brand name by registering it so that no one else may use it? It’s not as difficult as you may assume.

If you’re wondering how to trademark a common term or phrase, there are various aspects to consider.

First, search the website of the United States Patent and Trademark Office for any existing trademarks that may be in conflict with your intended name. Whether there are no existing trademarks for what you want to call your firm or product, check the USPTO trademark search database to see if it is accessible for usage and registration. You may also use terms related to your business to search the database.

Selecting an individual person’s name without their knowledge is not permitted when registering a trademark. This is because, under the First Amendment to the United States Constitution and other laws safeguarding individual rights, such as privacy laws, people have rights over their personal identify (i.e., libel).

You could choose to go with a more generic URL than your trademark.

For example, if your company name is Smith & Co. but you want to file a trademark for “Smith and Co.,” you may use the domain name instead. If you subsequently decide that Smith & Co. is a better match for your company (or vice versa), you may easily alter the name of your domain at any time without having to go through the hassle of re-registering your trademark with the USPTO (United States Patent and Trademark Office).

Remember that the exact same name cannot be used twice—for example, if two people register trademarks using “Smith & Co.,” both companies will own trademarks for this phrase…but only one company can legally use it as their official business name unless they buy out or licence any other competing trademarks under this same phrase from whoever owns them first!

Once you’ve decided on a name, check to see if it’s available for usage and registration.

When browsing the USPTO database, keep in mind that if someone else has registered an identical or similar mark, yours will be denied. Check the USPTO website and trademark database, as well as determine whether the name is already being used by another firm. This may be accomplished by utilising Google or by conducting a search on social media platforms such as Facebook or Twitter (be aware that some websites require paid memberships).

Consider the following if your company name is already in use: Is the name already in use in another industry?

If your business name is already in use in a related field, you may have to adopt an other name. If it is utilised in another industry, you may be able to register it.

If your company’s name is connected with a certain product or service, it may be protected as a trademark if that product or service becomes well recognised and associated with the mark. However, if someone else has already built a business around this name, you may want to explore a different one for yourself.

Trademark Protection

If you wish to use someone’s name in your trademark, you must first obtain their permission. Conducting a USPTO trademark search before filing for trade mark registration with the USPTO is one approach to prevent yourself from unwittingly infringing on someone else’s rights (or any other government agency). Using the USPTO database, you may do a free federal trademark search. If you discover that the name is already in use by another organisation, you have numerous alternatives for dealing with the situation. The first choice is to rename your company. If this isn’t doable, think about registering a trademark instead. This grants you exclusive rights to use your mark in a certain geographic region for specific goods or services.

This list may appear onerous, but if you consider trademarks to be words or pictures that represent the character of your company or products, you can understand why names are so crucial.

While it may appear that protecting all of your brand’s aspects is a lot of effort, the fact is that trademarks are used to protect your company’s name, logos, and slogans. They are also used to safeguard domain and product names.

Trademark Lists

As this list shows, trademarks can be used to protect nearly anything linked with your brand’s identity—and because trademarks grant you rights over these things (at least for as long as you continue to use them), they’re worth keeping.

If you want to avoid misunderstanding with your domain name, you should select something more generic than your trademarked business name. If your company name is Smith & Co., but you want to register a trademark for “Smith and Co.” instead, you can use the domain name (provided this phrase isn’t already used). If you subsequently decide that Smith & Co. is a better match for your company (or vice versa), you may easily alter the name of your domain at any time without having to go through the hassle of re-registering your trademark with the USPTO (United States Patent and Trademark Office) The same is true if your company name is similar to an existing brand or trademark. You should also consider how easy it will be to spell and pronounce your company’s name. You don’t want folks to have difficulties figuring out what you do just by hearing it!.

A well-chosen name may attract attention.

Your company’s name is important because it may set you apart from the competition and help you attract new consumers. A good brand name may also be an asset, allowing you to construct a successful product or service around it, which can be lucrative if you decide to sell or licence it later.

However, before naming your firm, be certain that it does not infringe on someone else’s trademark rights. This will help to safeguard your investment in increasing brand recognition for your company.

A trademark is a word, phrase, or symbol that identifies the origin of a product or service. A trademark owner has the right to restrict others from using it in connection with comparable products and services. A service mark is similar to a trademark in that it identifies and differentiates the provider of services as opposed to commodities.


It’s critical to think carefully about your company’s name, especially if it’s a common term or phrase that may be misread. The easiest approach to protect yourself from legal issues is to file a trademark for your name with the USPTO, which will allow you to take action against anybody who uses a similar name within specified boundaries.



Leave a Reply

Your email address will not be published. Required fields are marked *